How To Pitch Your Care Provider To The Press To Be Seen As A National Care Expert

Care Home PR And Marketing Masterclass Podcast

This episode of the Care Home PR And Marketing Podcast podcast features Sam Lewis, editor of Care Home Professional.

With a number of years experience in trade publications, Sam brings a wealth of knowledge on pitching stories and gaining recognition as an expert in the care sector.

Having worked in various sectors, Sam has now found a home in the care sector and is passionate about sharing stories that raise the profile of care providers and highlight their achievements and unique perspective on the industry.

In this episode, Sam unveils the secrets behind getting yourself or your care provider featured in the care sector press, particularly Care Home Professional.

This includes:

• The secrets on how to pitch stories to the magazine and gain recognition as an expert care provider.

• How pitching to the press is a way to elevate your care provider's profile and reputation both regionally and nationally.

• The different types of stories that Care Home Professional covers including news, interviews, guest columns, financial results, research, and partnerships, and how you can tailor your story to maximise the chance of being featured.

• The best way for providers to proactively send their stories and content to the magazine and why.

• Sharing stories about new CEOs, acquisitions, new care home construction, financial initiatives, and initiatives related to wages and why these work.

• Why business focused stories are more suitable for the publication than those centred on the residents.

• The value of quotes and perspectives from care providers on current sector topics, as these adds depth and credibility to yourself and the publication's coverage.

• The benefits of hearing directly from your provider with a unique and valuable perspective rather than relying solely on well known industry spokespeople.

• Why you should aim to provide interesting and unique stories that the audience of Care Home Professional would want to read to increase your chances of being featured.

• How the frequency of coverage for a particular care provider will depend on the relevance and quality of their submitted stories.

• How and when to follow up on your story if you haven’t received a response and whether this can affect your chances of coverage.