How To Scale Personalization In Your ECommerce Funnel (and The Tools You Need To Get There) With Dan McGaw Cart Overflow: Where ECommerce Marketing Playbooks Are Written & Shared podcast

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MBA Entrepreneur Business Marketing Gen Furukawa Jeremy Biron Ecommerce Shopify Entrepreneurship Big Commerce

Innhold levert av Gen Furukawa and Jeremy Biron. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gen Furukawa and Jeremy Biron eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared « »
How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw

3y ago 29:45

Del

MP3•Episoder hjem

Innhold levert av Gen Furukawa and Jeremy Biron. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gen Furukawa and Jeremy Biron eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

SHOW HIGHLIGHTS:

00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?

05:31 How a customer data platform can add value to your tech stack

08:18 How to personalize at scale based on what a customer views

14:38 how to set up UTMs to add insights into attribution

23:12 How to identify red flags in attribution modeling (and why it can be costly)

24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack

… continue reading

95 episoder

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce

Artwork

How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published 3y ago

Del

MP3•Episoder hjem

Innhold levert av Gen Furukawa and Jeremy Biron. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gen Furukawa and Jeremy Biron eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

SHOW HIGHLIGHTS:

00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?

05:31 How a customer data platform can add value to your tech stack

08:18 How to personalize at scale based on what a customer views

14:38 how to set up UTMs to add insights into attribution

23:12 How to identify red flags in attribution modeling (and why it can be costly)

24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack

… continue reading

95 episoder

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce

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