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Brandon Bateman's Exclusive Take - Using Data to Make Smarter Marketing Calls
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Bonus episode! Usually this podcast features guests, but in this special episode we have an exclusive one-on-one interview with Brandon Bateman.
Get ready for rare insight directly from the mind of our founder as we go deep on why most marketing decisions fail. Through colorful stories and analogies, Brandon breaks down core concepts like sample size, margin of error, and confidence intervals.
You'll learn a simple yet powerful framework to test if your marketing data is statistically significant (protip: it probably isn't). The goal is to help you anchor your decisions in cold hard data, not emotions or gut feelings.
If you like frank conversations about entrepreneurship and marketing, you'll dig this rare solo episode with exclusive access to our CEO.
0:00 Intro - The value of understanding data
1:30 Defining key terms - performance vs results
4:30 Coin flipping analogy
7:00 Marketing performance vs marketing results
9:20 Margin of error and confidence intervals
15:17 Don't let emotions drive marketing decisions
19:27 Anchoring to the data - Being a truth warrior
23:00 Concluding thoughts and call to action
Thanks for listening to Collective Clicks!
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If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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