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Original Research as a Marketing Tool
Manage episode 156752439 series 1199031
Innhold levert av Laura Ewan and Kate Attilio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Laura Ewan and Kate Attilio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
As consumers in a data-driven world, we are all more informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it's Yelp rating. Whether we know it or not, we're constantly conducting original research to learn more about companies, products, and services before we invest our time and money. But as marketers - or professional services firms - we don't always apply that same level of due diligence when making decisions that impact our clients or marketing strategies. Today we're excited to be chatting with Sylvia Montgomery, CPSM, Senior Partner with Hinge about conducting original research, and how you can leverage your findings to create value for your firm.
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