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Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI
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AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.
Episode Highlights:
- [00:01:26] Jeff’s journey: From finance and risk management to CMO
- [00:03:03] Driving digital transformation at American Express
- [00:07:25] The value of bringing a financial perspective to marketing
- [00:10:13] Personalization and data: The dual power of modern marketing
- [00:13:24] Making marketing measurable: Building business cases with ROI
- [00:16:22] Transforming Altimetrik’s marketing strategy
- [00:22:17] AI’s role in content creation and decision-making
- [00:29:18] Building credibility in marketing with measurable impact
- [00:33:09] Combining AI and insights for deeper customer relationships
- [00:45:59] The future of marketing and the transformative potential of AI
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