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223 - Going from Reactive to Proactive Marketing

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Manage episode 384836789 series 1097793
Innhold levert av HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve.

Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive marketing, it’s less about where you want to go and more about being driven by what’s happening right now. You’re very often responding to immediate challenges or changes in your market or industry. Or to quick ideas you have in reaction to something your competitor is doing or to plug a cashflow hole that has cropped up.

Your hosts Suzi Dafnis and Michelle Falzon talk you through the ways reactive marketing might be showing up in your business and how to make the shift from reactive to proactive marketing (and be more profitable, less exhausted and more on track than ever!).

Listen to this episode to hear more about:

  • Why making the shift to proactive marketing can feel like a “baptism of fire” (and how not to get burned)
  • The key mindset change you need to get out of the “reactive rut”
  • 5 signs you’re marketing is reactive (and what to do about it)
  • The problem of paying attention to your competitors
  • The reason why you feel your campaigns are often “last minute”
  • The brilliant idea Suzi “borrowed” from another industry that completely transformed her business
  • How a menopause coach let go of being overly opportunistic and reactive and 10X’d her income as a result
  • How to avoid distractions and bright shiny objects
  • And much more!

Also mentioned in this episode:

  continue reading

260 episoder

Artwork
iconDel
 
Manage episode 384836789 series 1097793
Innhold levert av HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve.

Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive marketing, it’s less about where you want to go and more about being driven by what’s happening right now. You’re very often responding to immediate challenges or changes in your market or industry. Or to quick ideas you have in reaction to something your competitor is doing or to plug a cashflow hole that has cropped up.

Your hosts Suzi Dafnis and Michelle Falzon talk you through the ways reactive marketing might be showing up in your business and how to make the shift from reactive to proactive marketing (and be more profitable, less exhausted and more on track than ever!).

Listen to this episode to hear more about:

  • Why making the shift to proactive marketing can feel like a “baptism of fire” (and how not to get burned)
  • The key mindset change you need to get out of the “reactive rut”
  • 5 signs you’re marketing is reactive (and what to do about it)
  • The problem of paying attention to your competitors
  • The reason why you feel your campaigns are often “last minute”
  • The brilliant idea Suzi “borrowed” from another industry that completely transformed her business
  • How a menopause coach let go of being overly opportunistic and reactive and 10X’d her income as a result
  • How to avoid distractions and bright shiny objects
  • And much more!

Also mentioned in this episode:

  continue reading

260 episoder

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