The Unspeakable Power Of Envy Copywriters podcast

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Copywriting Sales Copy Sales Direct Response Advertising David Garfinkel Marketing Business Podcasting Education

Innhold levert av David Garfinkel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Garfinkel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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The Unspeakable Power Of Envy

3M ago

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Innhold levert av David Garfinkel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Garfinkel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people. That emotion is: Envy. It’s controversial, because there are so many prohibitions against it. We’ll talk about those today. But it’s also widespread, from solopreneurs to marketing from the largest corporations in the world. Some observers have suggested, for example, that Apple is expert in making its products objects of aspirational desire by creating envy, subtly, in its ads. We have a lot more examples of envy in marketing, some of them very concrete, in today’s show. To find out more about coaching: https://garfinkelcoaching.com
Download.

… continue reading

491 episoder

#Copywriting #Sales Copy #Sales #Direct Response #Advertising #David Garfinkel #Marketing #Business #Podcasting Education

Artwork

The Unspeakable Power Of Envy

Copywriters Podcast

325 subscribers

published 3M ago

Del

MP3•Episoder hjem

Innhold levert av David Garfinkel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Garfinkel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people. That emotion is: Envy. It’s controversial, because there are so many prohibitions against it. We’ll talk about those today. But it’s also widespread, from solopreneurs to marketing from the largest corporations in the world. Some observers have suggested, for example, that Apple is expert in making its products objects of aspirational desire by creating envy, subtly, in its ads. We have a lot more examples of envy in marketing, some of them very concrete, in today’s show. To find out more about coaching: https://garfinkelcoaching.com
Download.

… continue reading

491 episoder

#Copywriting #Sales Copy #Sales #Direct Response #Advertising #David Garfinkel #Marketing #Business #Podcasting Education

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