02 Building Your Brand from the Inside Out

Creative Journeys: Story | Sound | Success

In this episode, Jo Day and Lucy Rennie dive into the heart of what makes a business truly memorable and successful—building a brand from the inside out. Many people think branding is just about logos and taglines, but Lucy breaks down why the core of a sustainable, impactful brand starts much deeper.

Whether you’re a business owner, a team leader, or just curious about branding, this episode offers actionable insights to help you create a brand that resonates and builds loyalty with your customers.

What You’ll Learn in This Episode:

• Why branding is about more than logos and visuals.
• How to navigate a VUCA (volatile, uncertain, complex, ambiguous) world in business.
• The importance of vision, values, and purpose in building a sustainable brand.
• Real-life examples of businesses thriving through an inside-out approach.
• How to engage employees and customers authentically to build trust and loyalty.

Key Takeaways:

1. Start with Clarity: Define your vision and purpose. Why does your business exist, and what’s the ultimate goal?
2. Identify Core Values: Align your decisions and actions with these values to ensure authenticity and consistency.
3. Engage Your Team: Involve employees in shaping and living your brand values. Shared purpose leads to better teamwork and stronger customer relationships.
4. Focus on Customer Experience: Build your brand by making customers feel valued. This emotional connection fosters repeat business and word-of-mouth referrals.
5. Create from the Inside Out: Your external brand identity—logo, tagline, messaging—should reflect the internal culture and values of your business.

Actionable Steps for Listeners:

1. Reflect on your “tummy flip” moments—what excites you most about your business?
2. Identify your top five values using a timer or playlist to make the process fun and instinctive.
3. Imagine your customers’ feedback as if you were a fly on the wall. Are they saying what you hope they would? If not, adjust your processes to align with your brand goals.

Resources Mentioned:
📜 Values Exercise: https://brenebrown.com/resources/dare-to-lead-list-of-values/
📖 Clarity, Communication and Connection by Lucy Rennie: https://tinyurl.com/46jv5d4n
🎨 Design tools like Canva: https://www.canva.com

Join the Conversation:
💬 What are your top five values? How do they shape your business or brand? Share your insights in the comments or on social media using the hashtag #CreativeJourneysPodcast!

Next Episode Preview:
Get ready to uncover what makes your business truly stand out in a crowded market. Jo shares

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks
Connect with Jo Day:

• Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
• Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
• Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

Connect with Lucy Rennie:

• Website: https://www.iamlucyrennie.com/
• Lucy on Instagram: http://instagram.com/iamlucyrennie
• Linkedin: https://www.linkedin.com/in/lucyrennie1/

Kapitler

1. Welcome to Episode 2 (00:00:00)

2. What Does Building a Brand from the Inside Out Mean? (00:01:48)

3. Understanding a VUCA World (00:03:24)

4. How Customer Expectations Have Shifted (00:04:53)

5. Three Steps to Building a Strong Brand (00:05:38)

6. Making Values Tangible for Teams (00:08:18)

7. Real-World Example: Building a Quality-Driven Team (00:10:29)

8. Customer Loyalty Through Emotional Connection (00:13:34)