03 Why Your Business Needs a USP (Unique Selling Point)

Creative Journeys: Story | Sound | Success

Welcome to Creative Journeys!
Hi, it’s Lucy Rennie here, and I’m joined by my fabulous co-host, Jo Day. In this episode, we’re diving into a topic that’s absolutely crucial for businesses of all shapes and sizes - the Unique Selling Point, or USP. Jo’s passion for helping businesses uncover what makes them stand out is contagious, and we’re so excited to explore this with you.

Key Takeaways:

1. What is a USP?
   • Your USP is what makes your business stand out in a crowded market, helping customers choose you over your competitors.
   • It’s not just about what you sell, it’s about why you’re different.
2. Why is a USP important?
   • In a competitive landscape, your USP gives customers a reason to connect with your brand. It simplifies their decision-making process and builds loyalty.
3. Jo’s Doughnut Story:
   • A real-life example of how discovering a USP can transform your business. For Jo, it started with observing a café’s innovative doughnuts in Japan and led to refining her shop's USP around Lanzarote wine, craft beer, and Japanese whisky.
4. How to Find Your USP:
   • Reflect on your passions and strengths.
   • Get feedback from your customers.
   • Don’t fear starting broad and narrowing down over time.
   • Focus on impact, not perfection — evolution is key!
5. Barriers to Finding a USP:
   • Fear of being different.
   • Over-comparing yourself to competitors.
   • Trying to appeal to everyone.

Summary

Your USP is the magic ingredient that makes your business memorable and irresistible. Whether it’s a standout product, a unique customer experience, or simply your own personality shining through, your USP is what will keep your customers coming back for more. As Jo’s story illustrates, it’s not just about having a good idea; it’s about continuously listening, refining, and being bold enough to stand out.

Call to Action

• Discover Your USP: Take some time this week to reflect on what makes your business unique. Jot down ideas, ask your customers for feedback, and don’t be afraid to experiment.
• Join Us on Social Media: Share your USP or doughnut moment with us using the hashtag #CreativeJourneysPodcast!
• Visit Jo’s Shop: If you’re in Lanzarote, stop by Brunchi to try a glass of Lanzarote wine, craft beer, or Japanese whisky. Check out their stunning window display for a taste of the doughnut effect in action!

Thank you for tuning in! Don’t forget to subscribe and leave us a review if you enjoyed this episode. See you next week!

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks
Connect with Jo Day:

• Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
• Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
• Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

Connect with Lucy Rennie:

• Website: https://www.iamlucyrennie.com/
• Lucy on Instagram: http://instagram.com/iamlucyrennie
• Linkedin: https://www.linkedin.com/in/lucyrennie1/

Kapitler

1. Welcome to Creative Journeys! (00:00:00)

2. What is a USP and Why is It Important? (00:02:30)

3. The Doughnut Effect: A Real-Life USP Example (00:04:16)

4. The Evolution of a USP in Jo’s Business (00:08:51)

5. Barriers to Finding Your USP (00:16:01)

6. Helping Customers Choose You (00:25:08)

7. Finding Your Doughnut: Steps to Discovering Your USP (00:28:21)

8. The Power of Authentic Connections (00:36:26)

9. Key Takeaways and Final Thoughts (00:38:15)

10. Call to Action: Your USP Journey (00:40:06)