Behind Downtown Royal Oak's New Ad Campaign With Mark Lantz

Daily Detroit

There's a lot of competition between Metro Detroit area downtowns lately. Detroit, Ferndale, Royal Oak and others are aiming for shoppers, diners and residents as urban centers and more dense living and shopping are now the hot thing not just here but across America.

For a time, Royal Oak was one of few downtown destinations in our area. Now, they've launched an ad and marketing campaign to get their share. That campaign is by Factory, an ad agency headed by Mark Lantz in downtown Detroit.

Sven Gustafson talked with Lantz - who has some pretty impressive credentials with the Pure Michigan campaign, among others - about bringing folks into downtown Royal Oak to shop at their many restaurants and stores, as well as one of the most common debates in car-crazy metro Detroit, where to park.

You can find Factory here: http://factorydetroit.com

And Downtown Royal Oak here: https://www.romi.gov/101/Downtown

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