The Downsides of Personal Branding

Digital Download with Paul Sutton

Personal branding is a big thing in 2021, with much written on the significant business value of having a strong online presence and reputation. But among all the hype, no-one ever talks about the drawbacks of becoming 'known'. In this episode of the Digital Download podcast I talk to Jeri Williams, who runs Smooth Accounting. Since establishing a profile on LinkedIn in 2018, Jeri has grown a huge following of 48,000 people. But while that has brought with it many opportunities and lots of leads and business, it has also attracted the less savoury elements of the network. From rudeness and passive aggressiveness to sexual innuendo and outright trolling, Jeri finds herself deleting comments and blocking users on a daily basis. In this show we discuss the downsides of personal branding, and whether dealing with trolls and abuse is just something you have to accept if you have a strong online presence. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!