How To Know When You’re Ready To Go Global: Andy Hooper’s 3-Step International Expansion Formula

Ecomm Breakthrough

Andy Hooper is the CEO of Global E-commerce Experts, a company helping brands globally expand through its three core elements: compliance, logistics, and online distribution. Andy is also an investor at GEE Capital, a firm that acquires e-commerce service providers to support the growth and expansion of Global E-commerce Experts. As an accomplished e-commerce specialist, he’s been expanding brands into new markets for over 15 years. At Global E-commerce Experts, he leads a team of professionals in the UK and EU. Andy built his career upon his successful experience growing an organization's profits through B2B and e-procurement.

In this episode…

Expanding an e-commerce brand globally can bring several benefits, including increased sales, business diversification, and building a global brand and reputation. However, the challenge is knowing when the time is right to launch internationally.

Before testing the global markets, consider the maturity of your business, the demand for your products in other countries, and the costs of expanding internationally. Though the rewards of becoming a global brand can be significant, it also takes careful planning and a commitment to adapting to new cultures and markets. Once you’ve weighed all of the risks, entrepreneur and global e-commerce expert Andy Hooper offers a three-step international expansion formula: Ensure US-based sales consistently cross $5 million, obtain a mentor or guide who’s an expert in global expansion, and avoid analysis paralysis — seize the opportunity by taking the plunge.

Join Josh Hadley for this episode of the eComm Breakthrough Podcast, where he welcomes Andy Hooper, CEO of Global E-commerce Experts, to discuss capitalizing on multibillion-dollar UK and EU e-commerce markets. Andy explains VAT compliance, his step-by-step guide to expanding globally, and adapting products for international markets.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Hadley Designs
• Hadley Designs on Amazon
• Andy Hooper on LinkedIn
• Global E-commerce Experts
• Download the 6-Step Guide

Special Mention(s):

• Kevin King
• Steven Pope on LinkedIn
• Roland Frasier on LinkedIn
• Dotcom Secrets: The Underground Playbook for Growing Your Company Online With Sales Funnels by Russell Brunson
• Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers by Russell Brunson
• Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels With Your Dream Customers by Russell Brunson
• Trello

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Four Critical Pillars for Amazon Listing Optimization”
• “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”