Improve Your Organic Ranking With These Hidden Secrets of Amazon’s A9 Algorithm With Leo Sgovio

Ecomm Breakthrough

Leo Sgovio is the Founder and CEO of Convomat, an influencer and affiliate marketing platform for Amazon sellers. He’s an entrepreneur passionate about digital marketing and technology and has over 15 years in the e-commerce industry. Leo started his career as an SEO and pay-per-click advertising specialist, working with tech solutions like Google and Adobe. In 2015, he launched his private label brand on Amazon, bringing his knowledge of the enterprise e-commerce space to the Amazon community. As a result, Leo is a sought-after thought leader on the subject and speaks at various Amazon conferences worldwide.

In this episode…

The A9 algorithm uses various components, such as product titles, descriptions, and keywords, to rank products on Amazon. How can you customize A9 to improve your organic rankings?

Leo Sgovio, an affiliate marketing expert and influencer, advises that when creating relevant product listings, it’s best to start with product targeting campaigns. This Amazon advertising campaign focuses on specific products you wish to sell and increases visibility and sales. In terms of keywords, Leo recommends inserting them into the images to help stand out from the competition. Amazon will crawl the text, ranking your products higher. Leo also suggests using search query performance to gather relevant information from the data it produces.

Learn more about the A9 algorithm in this episode of the eComm Breakthrough Podcast, where Josh Hadley interviews Leo Sgovio, Founder and CEO of Convomat. Leo discusses how A9 helps improve organic rankings, finding hidden keywords on Amazon, and leveraging sales with influencer campaigns.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Hadley Designs
• Hadley Designs on Amazon
• Leo Sgovio on LinkedIn | Facebook
• Convomat

Special Mention(s):

• Kevin King
• Steven Pope on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Billion Dollar Seller Summit
• Unified Patents
• Dimitri Vorona on LinkedIn
• Jungle Ace
• Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert T. Kiyosaki
• Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill
• The One Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan
• Be Focused – Focus Timer
• Ezra Firestone on LinkedIn

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Four Critical Pillars for Amazon Listing Optimization”
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”