Lessons from Shopify 2.0 Upgrade, New Theme

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Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation.
A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.

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