#31 - Lean Marketing for More Customers at Lower Cost

Empowering Healthy Business: The Podcast for Small Business Owners

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

More specifically, this episode includes:

• 01:48 What is “Lean Marketing”
• 02:19 Narrowing your focus to attract more, better-qualified leads
• 05:56 Clearly defining your Signature Offer
• 07:00 Selecting One Marketing Channel to be efficient
• 08:25 Utilizing a Gateway Offer to start new customer relationships
• 11:10 Core Content to nurture prospective customers
• 14:29 How Sarah uses AI to create all her content in 4 hours per week
• 23:59 Passive lead magnets and active lead generators
• 25:42 Sarah’s Tiny Marketing Club resources

Reach Sarah Noel Block at https://sarahnoelblock.com/club

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!
Host Cal Wilder can be reached at:
[e-mail]
https://www.linkedin.com/in/calvinwilder/

Kapitler

1. #31 - Lean Marketing for More Customers at Lower Cost (00:00:00)

2. What is “Lean Marketing” (00:01:48)

3. Narrowing your focus to attract more, better-qualified leads (00:02:19)

4. Clearly defining your Signature Offer (00:05:56)

5. Selecting One Marketing Channel to be efficient (00:07:00)

6. Utilizing a Gateway Offer to start new customer relationships (00:08:25)

7. Core Content to nurture prospective customers (00:11:41)

8. How Sarah uses AI to create all her content in 4 hours per week (00:15:00)

9. Passive Lead Magnets and active Lead Generators (00:24:30)

10. Sarah’s Tiny Marketing Club resources (00:26:13)