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OMG Podcast : How to Slash Your CPA In Half | Ep. 20
Manage episode 427149398 series 3556168
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Today we are going to share an episode from OMG Podcast. Brett Curry interviews me, about the current state of e-commerce and the strategies that can help businesses succeed in 2024.
I share my journey, the challenges faced by e-commerce businesses, and how my team cut their CPA in half by rethinking their marketing strategies. If you're a business owner, entrepreneur, or aspiring to be one, this episode is packed with valuable insights and practical tips.
Chapters:
0:00 - Introduction by Brett Curry
0:39 - Guest Introduction: Anthony Mink of Live Bearded
1:23 - Importance of E-commerce and Advertising Strategies
2:10 - Current State of E-commerce
4:48 - E-commerce Growth Trends and Challenges
6:13 - Fundamentals of E-commerce Success
7:36 - Adapting to Market Changes and Focusing on Fundamentals
9:18 - Dissecting and Solving Business Problems
11:10 - Example of Adjusting Marketing Strategies
13:02 - Identifying Key Advertising Issues
16:03 - Creative Problem Solving in Marketing
18:32 - Creating Effective Advertising Messages
21:02 - Key Takeaways from Creative Adjustments
23:22 - Importance of Authentic Brand Communication
25:22 - Leadership Insights and Upcoming Projects
#Ecommerce #BusinessSuccess #DigitalMarketing #Advertising #CPACutting #Entrepreneurship #LiveBearded #Leadership #BrandStrategy #Podcast
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Kapitler
1. State of E-Commerce and Business Growth (00:00:00)
2. Navigating E-Commerce Challenges and Fundamentals (00:04:57)
3. Unlocking Customer Emotions for Marketing Success (00:13:25)
4. Breakthrough in Ad Creativity Strategy (00:23:52)
5. Building Brand Identity Through Storytelling (00:32:42)
6. Journey to Leadership Through Podcasting (00:39:10)
7. Entrepreneurship, Personal Growth, and Responsibility (00:42:18)
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