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The Difference Between Purpose, Mission, and Vision
Manage episode 403227771 series 3429699
Innhold levert av Aespire and Brian Sooy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Aespire and Brian Sooy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Purpose, mission, and vision statements can be confusing. It's rare to find two organizations that agree on common usage, definition and application of the words. It can be even more confusing to understand why each word is relevant, and how each component relates to one another. Some organizations tend to substitute their mission and vision for their purpose. If you want your audience to connect with your mission, you need to communicate with clarity about why, what, and how you are creating value and impact.
In this companion podcast the popular article, The Difference Between Purpose, Mission, and Vision, Brian Sooy unpacks the difference between purpose and mission, the difference between mission, and vision, and why impact is ultimately what matters.
A good mission statement and vision statement are best suited for internal organizational guidance. Purpose keeps you focused on why you exist, vision aligns you with your goal, and mission empowers how you will accomplish it. Done well, it will inspire and motivate you every day, and just might inspire your audience.
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