Episode 12 - Is age just a number in marketing?

Everybody hates your brand

Innhold levert av Voanehens Productions, Jen Clinehens, and Rob Voase. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Voanehens Productions, Jen Clinehens, and Rob Voase eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

4y ago 43:30

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Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.24 - 36.57: In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments.

37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.

43.04 - 43.28: Outro.

External links referenced:

The ageism in advertising by Alex Murrell. CLICK HERE
Digiday article on ageism in agencies. CLICK HERE
AdAge article on ageism in agencies. CLICK HERE
Mark Read's "ageist" comments article. CLICK HERE
Article on defining Over 50s by age only. CLICK HERE
BBH Labs work on group cohesion. CLICK HERE
IPSOS-MORI article on the myth of the millennial. CLICK HERE
IKEA's new furniture buyback scheme. CLICK HERE
Operational Transparency article. CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE

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