Episode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil Shelper

Everybody hates your brand

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3+ y ago 35:46

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In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business.

We also bring back the "What we're loving this week" section. Rob talks about the book "How not to plan - 66 ways to screw it up" and Jen brings up Havas CX's X-Index - a way of measuring the impact of customer experience and how different companies compare.

External links referenced:

Loyalty & Reward Co website. CLICK HERE
'How not to plan: 66 Ways to Screw it Up' by APG Ltd. CLICK HERE
Havas CX's X-Index. CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE

55 episoder

#MBA #Business #Marketing #Voanehens Productions #Jen Clinehens #Rob Voase #Advertising #Advertising Strategy #Loyalty #Brand #Brand Marketing #CRM #Customer Experience #Loyalty Marketing #Direct+marketing #Loyalty Programs #Marketing And Career #Marketing Strategies #Marketing Tactics