Season 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint Bratton

Everybody hates your brand

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2+ y ago 38:00

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In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.

There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human customer experience and supporting people through the pandemic with new policies.

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE

55 episoder

#MBA #Business #Marketing #Voanehens Productions #Jen Clinehens #Rob Voase #Advertising #Advertising Strategy #Loyalty #Brand #Brand Marketing #CRM #Customer Experience #Loyalty Marketing #Direct+marketing #Loyalty Programs #Marketing And Career #Marketing Strategies #Marketing Tactics