Stephanie Johnson: Marketing Leader at AlphaGraphics, PostNet & World Options

Franchise Today

Stephanie Johnson’s journey began with earning her Master of Science in Integrated Marketing Communications and gaining experience at a safety association. That path led her relocate to Denver and join AlphaGraphics, where she rapidly ascended from her initial role as Marketing Campaign Manager in 2019, to her present position, VP of Marketing for AlphaGraphics, POSTNET and World Options, All three of these brand flags flying under the umbrella of MBE Global. AlphaGraphics operates approximately 230 franchises across the U.S. focusing on providing printing and marketing solutions for businesses, small and large. Her Marketing team is charged with increasing brand awareness and lead generation through national campaigns while improving internal communications with franchise owners. In response to COVID-19, AlphaGraphics boosted their marketing efforts with a campaign that offered $25,000 brand makeovers to small businesses, served by their franchisees. This was followed by their wildly successful “Bring Your Brand to Life” initiative, emphasizing storytelling via high-quality videos. At PostNet, the emphasis is on micro businesses and smaller print jobs, prioritizing customer relationships through campaigns like “We Love Our Customers” and “First Name Basis.” World Options the third leg of the stool, supports the logistical needs of small and medium-sized businesses with personalized shipping solutions, emphasizing exceptional customer service and flexible carrier options. Stephanie Johnson, VP of Marketing for all three brands, joins us this week to share more about it all, right here on Franchise Today.