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Helping The Small Stand Tall, Constant Contact Marketing For The Small Business Market
Manage episode 361550725 series 2906039
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We spend a lot of time talking to young companies focused on the enterprise market, but today we are going to switch things up and look at a company that has weathered the technology storms and is still standing many years later. We are going to talk with them about how they managed all the changes in the industry, and how new technology is transforming their business.
Hey everybody, this is Chris Brandt. Welcome to another FUTR podcast.
Constant Contact was founded back at the dawn of the Internet in 1995 by Randy Parker. The company has gone through many different iterations over the years, and today they provide email, social media and event marketing services to the SMB market. I think their tagline sums it up, "helping the small stand tall." Today we are going to talk with Dave Charest, Director of Small Business Success, and host of the "Be a Marketer with Dave Charest" Podcast, about their story and how modern tools like AI can be transformative for the small business.
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