Joanne Bolt on the Power of Podcasting for Female Entrepreneurs

Good Girls Get Rich Podcast

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Joanne Bolt discuss podcasting for women thought leaders.

CEO+Founder of Podcast(H)er and host of The B-Word Podcast Your slightly snarky, southern girl who ran a $56 million dollar producing Real Estate team, then took that knowledge and started amplifying women's voices and their businesses via podcasts. Host of The B-Word Podcast, a top 1.5% globablly ranked business podcast. Joanne has interviewed entrepreneur goddesses like Lindsaey Schwartz, Allie Casaza, and Natalie Ellis Graduated from The University of Georgia with a 4.0 in both marketing and Management of Information Systems. Number nerd at heart Founder of Podcast(H)er, the place for ambitious women to grow a podcast from a part of their business, to being the business. Founder of the Podcast(H)er Network-where micropodcasters grow and monetize.

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About the Episode:

Welcome to another exciting episode of the Good Girls Get Rich podcast. I'm your host, Karen Yankovich, and today, we've got a powerhouse guest with us – Joanne Bolt, the CEO and founder of Podcast Her and the host of The B Word podcast. Joanne is here to spill all the juicy details about her journey from real estate agent to top podcaster and how she's amplifying women's voices through podcasting. Trust me; you don't want to miss this one!

Episode Highlights:

Meet Joanne Bolt Joanne Bolt is not just a podcaster; she's a trailblazer! From running a $56 million real estate team to founding Podcast Her, Joanne's journey is a testament to the power of pivoting and finding your true passion. She started in real estate, moved into coaching, and finally found her calling in podcasting. Joanne's story is an inspiration for anyone looking to transition and find their voice in a new field.

The Power of Podcasting Joanne and I dive deep into why podcasting is such a powerful tool for building a thought leader brand. Joanne shares her insights on how podcasting helped her transition from real estate to becoming a top-ranked podcaster. We discuss the importance of creating content that resonates with your audience and how podcasting can build genuine connections with potential clients.

Starting Your Podcast Journey Are you thinking about starting a podcast? Joanne's got some golden nuggets for you! She emphasizes that your first few episodes might not be perfect, and that's okay. The key is to start and be consistent. Joanne shares her 'embrace the suck' mantra, encouraging new podcasters to get their content out there and refine it over time.

Monetizing Your Podcast Joanne breaks down her unique 'affiliate non-affiliate strategy' for monetizing podcasts. Instead of waiting for sponsors, Joanne suggests leveraging affiliate links for products you love and use. This approach not only brings in revenue but also keeps your content genuine and valuable to your listeners.

Building a Community Joanne's mission with Podcast Her is to create a network where female podcasters can thrive. She talks about the importance of visibility and strategy in growing your podcast and business. Joanne's upcoming launch of the Podcast Her Network and The Studio is designed to support podcasters at every stage, helping them build and monetize their shows.

Consistency is Key One of the biggest takeaways from our chat is the importance of consistency. Whether it's podcasting or any other content creation, showing up regularly helps build trust and authority. Joanne shares her tips on integrating your podcast into your overall business strategy, ensuring your content aligns with your brand and goals.

Joanne's Vision for 2024 and Beyond Joanne's plans for 2024 are nothing short of ambitious! From launching a network to rolling out monthly strategy sessions, she's on a mission to empower women podcasters to turn their shows into thriving businesses. Her dedication to supporting women in finding their voice and monetizing their passion is truly inspiring.

Connect with Joanne Bolt Want to keep up with Joanne's journey? You can find her hanging out on Instagram at @itsjoannebolt. Slide into her DMs, ask questions, and get inspired by her incredible work in the podcasting space.

Support and Share If you loved this episode, please take a moment to screenshot it and share it on your social media. Tag me, @karenyankovich, and Joanne so we can see your posts and share them with our audiences. Let's keep the ripple effect of supporting women going strong!

Final Thoughts

I am a firm believer that women with money can change the world, and podcasting is a powerful tool to amplify our voices and create that change. Joanne's story is a perfect example of how we can pivot, find our passion, and build a successful business that supports our dreams and goals.

Thanks for tuning in, and remember, if you want to dive deeper into creating your thought leader brand, book a call with me at karenyankovich.com/call or DM me on Instagram or LinkedIn. Let's change the world together, ladies!

Show Notes and Video:

• View the show notes
• Watch the episode

Magical Quotes from the Episode:

Joanne Bolt:

1. On the power of podcasting:

   "Every skill set that I had as a real estate agent translated over into podcasting, different languages, different terminologies, but the same concept of running your own business."

2. On starting a podcast:

   "Your first 10 episodes are gonna suck. So embrace the suck, it is okay. Please just start recording and get out there. And don't worry about being perfect on your first 10."

3. On monetizing a podcast:

   "I call it the affiliate non-affiliate strategy. I was an affiliate for some products like Kajabi. I just recorded a little mid-blurb and created a landing page with my affiliate link. It actually added up over time."

Karen Yankovich:

1. 1. On podcasting's impact on business:

      "It's never been monetized via sponsors. It's always been monetized via driving people to my own products and services. And that is where it's so valuable for me."

   2. On the importance of alignment:

      "There needs to be some kind of consistent content every week. If you're running an online business, or if you're marketing yourself online, you do need to have some consistent fresh content every week."

   3. On the evolution of podcasting:

      "You may start out thinking you're going to talk about LinkedIn. And the next thing you know, you are an expert on a certain piece of LinkedIn, or using LinkedIn for something else, because you keep talking about it."

Resources Mentioned In This Episode:

• Where you can find Joanne Bolt:
  • Website
  • Instagram
• Sign up for the She’s LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today’s episode

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