Intro to Product Thinking: Building Human-Centric Tools • Flavia Naezer & Julian Wood

GOTO - The Brightest Minds in Tech

This interview was recorded at GOTO Amsterdam for GOTO Unscripted.
http://gotopia.tech

Read the full transcription of this interview here:
https://gotopia.tech/articles/329

Flavia Naezer - Product Thinker, Public Speaker, Artist
Julian Wood - Serverless Developer Advocate at AWS
RESOURCES
Flavia
https://github.com/flavianaezer
https://www.linkedin.com/in/flavia-naezer-449b285
https://x.com/flaviasomething

Julian
https://twitter.com/julian_wood
http://www.wooditwork.com
https://www.linkedin.com/in/julianrwood

Links
https://dl.acm.org/doi/pdf/10.1145/3595878
https://www.designcouncil.org.uk/our-resources/the-double-diamond

DESCRIPTION
Explore the evolving relationship between technology and product management with Julian Wood and Flavia Naezer. Discover how Flavia’s tech and product expertise highlights the need for user-centric design thinking and thorough research in developing internal tools and platforms.
Discover how Julian and Flavia explore the intersection of tech and product management, highlighting the importance of user-centric design and thorough research in developing internal tools and platforms.
RECOMMENDED BOOKS
Marty Cagan • Inspired • https://amzn.to/4e5l2r2
Anthony W. Ulwick • Jobs to Be Done • https://amzn.to/4elaVhu
Gregor Hohpe • Enterprise Integration Patterns, Vol 2 • https://amzn.to/3TNedQ3
Gregor Hohpe • Platform Strategy • https://amzn.to/4fPLW7p
Stephanie Stimac • Design for Developers • https://amzn.to/3EhuN4T
Gene Kim, Jez Humble, Patrick Debois, John Willis & Nicole Forsgren • The DevOps Handbook • https://amzn.to/3WBjzCM
Matthew Skelton & Manuel Pais • Team Topologies • http://amzn.to/3sVLyLQ
Gene Kim, Nicole Forsgren & Jez Humble • Accelerate • https://amzn.to/3WCG5uT
Marty Cagan • Empowered • https://amzn.to/42kuKAj

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Kapitler

1. Intro (00:00:00)

2. Building what customers need, not just cool tech (00:04:53)

3. Cadence in exploration & design (00:10:45)

4. Applying "Jobs-to-Be-Done" in practice (00:15:04)

5. The art in software (00:25:55)

6. The Impact of genAI on creative problem-solving (00:30:20)

7. Outro (00:31:57)