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201 - We fell short of our launch goals. What did we learn?
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We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark.
Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, there is a reality to reaching a certain level of revenue with our launches and then not hitting that same level after raising our price (for the first time in 5 years).
We hope you get a few takeaways from this episode if you’ve had a lackluster launch and see it the same way we do; as an opportunity to improve and create a new baseline for the future!
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