Managing Your Brand Through a Merger or Acquisition

Growth Colony: Australia's B2B Growth Podcast

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.

Listen in on how your company can manage through a merger or acquisition.

What to expect in the episode...

• How to keep your brand's objectives aligned
• Managing expectations during change
• How to adapt to the strategies from start-up to growth phases post-M&A
• How to create brands that have longevity

Courtney is a marketing expert, accomplished in scaling growth teams for success.

Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives.

Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value.

Resources mentioned in this episode:

• Harvard Business Review
• The Social Juice
• Mark Ritson
• Chase Dimond
• Neil Patel

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [e-mail]

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