How to Build Brand Loyalty Through ABM, Customer Marketing and Evangelism with Nick Bennett from Alyce

Growth Marketing Camp

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2y ago 55:38

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In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism.

Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and provides practical tips on how to get started. He’ll touch on the importance of customer marketing, and how his experience enabled him to find success. You’ll also get kickass tactical ideas to replace those tired case studies for something more exciting.

The cherry on top: Nick tells the story of why he started his podcast, Rep Your Brand, and how it helped him level up from being a marketer to building a loyal community. Dig in!

110 episoder

#Higher Education #Business #Podcasting Education #Marketing #Opensense