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Build Community to Grow Revenue with Lauren Patrick
Manage episode 426176808 series 3583101
Innhold levert av Mark Bliss. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mark Bliss eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, Crystal and Mark are joined by Lauren Patrick, VP of Marketing and Communications for the Technology Association of Georgia. They discuss the importance of collaboration and communication within buying ecosystems, the need for marketers to have commission-based incentives, and the value of a community strategy in marketing.
The conversation covers various topics including the concept of gumption, the importance of building community, the impact of storytelling in marketing, and the difference between a growth strategy and a revenue target.
They also touch on personal topics such as gardening, astrology, and how many pairs of underwear they pack for a 7 day trip.
6 episoder
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