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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Logan Crowell. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Logan Crowell eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the HOMIE Podcast, where the future of the music industry unfolds. Hosted by HOME Founder, Logan Crowell, this show is your compass in the ever-evolving realm of music. HOME - Helping Our Music Evolve, isn't just a name; it's a mission. We're rewriting the music industry playbook, and The HOMIE Podcast is your backstage pass to this revolution. Join Logan as he sits down with the brightest minds shaping the music landscape. From trailblazing artists and visionary producers to tech aficionados and innovative industry leaders, we're sharing the strategies, mindsets, and technologies propelling music into uncharted territories. Discover how AI is transforming music production, unravel the secrets of successful branding, and gain insights into the creator economy's explosive rise. Whether you're a musician, marketer, or simply a music enthusiast navigating this dynamic industry, The HOMIE Podcast equips you with the knowledge and inspiration you need to thrive. Tune in to explore the intersection of artistry and entrepreneurship, and unlock the strategies that are Helping Our Music Industry Evolve. Subscribe now, and let's reshape the future of music together.
Innhold levert av Logan Crowell. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Logan Crowell eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the HOMIE Podcast, where the future of the music industry unfolds. Hosted by HOME Founder, Logan Crowell, this show is your compass in the ever-evolving realm of music. HOME - Helping Our Music Evolve, isn't just a name; it's a mission. We're rewriting the music industry playbook, and The HOMIE Podcast is your backstage pass to this revolution. Join Logan as he sits down with the brightest minds shaping the music landscape. From trailblazing artists and visionary producers to tech aficionados and innovative industry leaders, we're sharing the strategies, mindsets, and technologies propelling music into uncharted territories. Discover how AI is transforming music production, unravel the secrets of successful branding, and gain insights into the creator economy's explosive rise. Whether you're a musician, marketer, or simply a music enthusiast navigating this dynamic industry, The HOMIE Podcast equips you with the knowledge and inspiration you need to thrive. Tune in to explore the intersection of artistry and entrepreneurship, and unlock the strategies that are Helping Our Music Industry Evolve. Subscribe now, and let's reshape the future of music together.
Heather Cook isn’t just pitching songs for sync—she’s creating them. As the founder of Freedom Music Group, she’s actively building a thriving sync licensing company, representing an impressive roster of talent, while continuing to craft her own music and collaborate with the artists she represents. Heather’s dual role as both a creative and a business leader gives her a rare perspective that’s helpful for anyone navigating the modern music industry. 🔑 Key Takeaways From Learning the Ropes to Starting Her Own Thing: Heather shares how she started with peermusic and ended up deciding to strike out on her own with Freedom Music Group. Creating While Representing: Learn how Heather balances her artistry with the demands of running a company, offering insights for anyone juggling multiple roles in the industry. Breaking Into Sync: Clear and thoughtful strategies for pitching music and landing placements in film, TV, and ads, from one of the industry’s top professionals. Empowering Artists: Heather dives into the importance of mentorship, community, and building pathways for artists to thrive creatively and financially. 🌟 This episode is packed with unique insights for artists, producers, and music entrepreneurs looking to thrive in an ever-evolving industry. Whether you’re pitching your first sync placement or exploring new ways to collaborate, Heather’s wisdom is invaluable. 🎧 BONUS: At the end of this episode you get a sneak peek at a super swaggy UNRELEASED song that Heather recently wrote with the incredible artist Tabitha Meeks! 🔔 Subscribe on YouTube and at homie.show for more episodes featuring top music industry innovators. 📩 Join the weekly newsletter at homie.news for exclusive strategies to elevate your music career. 🏡 Become a HOME Member at homeformusic.org and connect with a like-minded community of creators and professionals. 🎶 Hear more of Heather's catalog and learn more about her company at freedommusicgroup.co…
Join us for Episode 10 of the HOMIE Podcast, a special crossover with Sync Gems, featuring Roy Matz interviewing Logan Crowell about his passion for building communities that empower musicians. 🔑 Key Topics Discussed Include: Fulfillment Through Service : Logan emphasizes that true fulfillment comes from serving others, a philosophy that has shaped the foundation of HOME and his personal approach to life and business. Building a Strong Community : Logan discusses the challenges and triumphs faced along the way and how maintaining a focus on holistic community support has been vital. Balance of Creative and Business Skills : Logan highlights the need for musicians to develop both their creative talents and business skills to succeed in the industry. 🌟 This episode is a must-listen for anyone looking for inspiration and guidance on how to navigate the music industry and achieve their musical dreams. Tune in for an inspiring and informative conversation that connects personal fulfillment with professional success in the music industry.…
Step into the evolving world of music production with 3 brilliant producers - Brad Dollar, Sean Giovanni, and Greg Strizek - who have worked with artists like John Legend , Grateful Dead , and Kacey Musgraves . This conversation is packed with wisdom and strategies for aspiring producers, artists, and entrepreneurs looking to thrive in an industry shaped by rapid technological changes and increasing competition. 🔑 Key Takeaways Adapting to Industry Changes : Learn how to embrace flexibility and adaptability to find continued success in the new landscape. Navigating Creative and Technical Challenges : Learn how to manage the technical aspects of music production while fostering creativity, and the balance required to be successful in both areas. Entrepreneurial Mindset : Understand the importance of adopting an entrepreneurial mindset, focusing on viewing creative endeavors as part of a broader business strategy. Building and Leveraging Relationships : The right relationships can carry you through an industry disruption and lead to opportunities that are even better for your career. 🌟 Don't miss this episode filled with practical advice and forward-thinking strategies designed to educate and empower the next generation of music industry leaders. 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders and creators. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals.…
Tune in for a special crossover episode of the HOMIE Podcast featuring HOME Founder, Logan Crowell. Originally recorded for the Cruz Control Radio podcast, Logan is interviewed by host Alex Cruz. 🔑 Key Takeaways: Origins of HOME : Hear the compelling story of how HOME was brought to life and the pivotal moments that shaped its history. Sustainability for Creators : Logan discusses the major hurdles for today's music creators and how HOME addresses them. The Power of Team Building : Understand the impact of providing a supportive community for collaboration and creativity. Future Visions : Learn about the strategic vision for expanding HOME to other cities and the plans for creating a global network. This episode will inspire and educate anyone interested in the intersection of music, entrepreneurship, and innovation. 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders and creators. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals. 🎧 If you want to get dialed in with Nashville’s underground hiphop community, subscribe to the Cruz Control Radio podcast https://open.spotify.com/show/7BDqAVodSALgxo7BcvDG6x?si=276a9e3cd4844ef1…
Join us as we bridge the gap between the traditional artist path and the lucrative world of sync - writing music for TV & Film - on the latest episode of Helping Our Music Industry Evolve. Sam Tinnesz has built an impressive fan base and massive streaming numbers; racking up over 333 million streams on his song 'Play With Fire' and nearly 5 million monthly listeners on Spotify 🔥 But his bread and butter is writing songs for sync. 🔑 Key Takeaways from HOMIE Ep. 7 w/ Sam Tinnesz From Personal Loss to Musical Healing : Learn how early adversity fueled Sam's passion for music. From Frontman to Sync Writer to Solo Artist : Follow Sam's pivots from band leader to becoming a sought-after name in sync and embracing his own artist brand. Strategic Creativity and Collaboration : Hear the story of Sam's involvement in the creation of the ‘Ruelle’ sound that became Billboard's top synced artist. Mastering the Sync Game : Get insider tips for navigating the business of sync and creating music that works for TV & Film. Building a Brand as an Artist : Understand the importance of developing a unique musical and visual identity and how it can amplify your success in sync. 🌟 This episode is a masterclass for anyone building a career in sync. 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders and creators. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals. 🎧 Learn more about Sam Tinnesz at https://www.samtinnesz.com/ and be sure to follow him on your favorite social media and streaming apps!…
Tune in for the latest episode of the HOMIE Podcast, where we sit down with one of our remarkably talented HOME Members - Taylor Bickett. Taylor's story takes us from building vocal chops as a student at Belmont University to her viral success on TikTok and strategic moves that led to over 28 MILLION streams on her song ‘Quarter Life Crisis’ . 🔑 Key Takeaways: - Authenticity in Artistry: Taylor's focus on serving her fans and connecting them with each other. - Strategic Social Media Use: Insights into leveraging platforms like TikTok for organic growth and engaging a loyal fan base. - Navigating the Music Industry: Taylor's experiences with industry interest post-viral success and her strategic decision-making process for her career's next steps. - Live Performance and Touring: The excitement and preparation for her first major tour, showcasing the importance of live music in an artist's growth and connection with fans. 🌟 BONUS: With Taylor's permission, this episode also features the acoustic version of ‘Quarter Life Crisis’ that she filmed recently at HOME! Join us as Taylor shares valuable lessons on creativity, marketing, and the pursuit of musical success. This episode is a must-listen for aspiring artists, songwriters, and anyone intrigued by the intersection of music and social media. You're gonna love this episode filled with inspiration and practical advice for aspiring musicians navigating the digital age. 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders and creators. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals. 🎧 Learn more about Taylor Bickett at https://www.taylorbickett.com/ and be sure to follow her on your favorite social media and streaming apps!…
Dive into the transformative world of artist development and activism with Tracy Gershon. Tracy is a highly accomplished and multi-faceted industry trailblazer who shares her journey from artist manager to music publisher and A&R professional, with notable signings like Miranda Lambert and Kacey Musgraves . She also leads movements to bring more gender and racial equality into the industry through initiatives like Change the Conversation and Nashville Music Equality. Key topics discussed include: Trailblazing Career : Tracy's evolution from managing artists to shaping careers at major labels and her founding role in Northern Lights Music Publishing with GRAMMY winner Brandy Carlisle. Innovative Talent Development : Insights into Tracy's strategies for discovering and nurturing music's next big names. Advice for Artists in the Modern Music Industry: Tracy shares her best tips for creators who want to succeed in today's landscape. Empowering Women and Minorities : How she is addressing gender bias and promoting racial equality within the Nashville music scene and beyond. This episode not only highlights Tracy Gershon's influential career but also dives deep into the challenges and opportunities facing today's artists and the music industry overall. Hit play to be inspired and enlightened by Tracy Gershon's relentless pursuit of excellence and equality in music. 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders and creators. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals.…
Join us for this inspiring episode of the HOMIE Podcast as we sit down with Trevor Hinesley, a visionary force in the intersection of music and technology. As the co-founder and CTO of Soundstripe and the founder of FilePass, Trevor has carved a unique path in the music industry, blending his talents as a musician and a tech innovator. He takes us through his journey as a touring artist signed to a major label, as well as an in-demand rock guitarist and audio engineer. In this in-depth discussion, Trevor shares how his experiences fueled his passion for revolutionizing the music industry. Established as a significant figure in Nashville's music industry scene, Trevor discusses the evolution of Soundstripe and FilePass, reflecting on the challenges and breakthroughs in scalable sync licensing and file sharing platforms. His story is one of transformation, from a struggling musician to a leader at the forefront of music technology, emphasizing the power of innovation to help creators make millions of dollars from their music. 🔑 Key Takeaways: - Journey from Musician to Tech Innovator: Explore Trevor's transition from a guitarist and recording artist to leading tech advancements in the music industry. - Soundstripe and FilePass: Delve into the impact of these companies in changing the landscape of music licensing for content creators and file sharing for audio engineering professionals. - Challenges in the Music Industry: Understand the hurdles and opportunities in the current music industry, especially in the context of AI, technology, and content creation. - Vision for the Future: Gain insights into Trevor's forward-thinking approach to music technology, artificial intelligence, and its potential to revolutionize the industry. 🌟 This episode offers a unique perspective on the intersection of music and technology, providing valuable insights for aspiring artists, industry professionals, and tech enthusiasts. Join us to uncover the strategies that Trevor and his team are using to redefine the music industry, while empowering music producers and reshaping the way content creators and major brands are discovering and licensing music. Don't miss out on this enlightening conversation that illuminates the evolving role of technology in sync licensing and file sharing platforms! 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders and creators. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals.…
Welcome to the third episode of Helping Our Music Industry Evolve, where we dive into the dynamic and evolving landscape of the music industry in the year to come. This episode, featuring the insightful Rob Abelow, founder of Where Music's Going, is packed full of strategic insights and forward-thinking ideas for music creators and industry professionals. With his diverse background as an artist manager, indie label owner, and music tech founder, Rob brings a ton of experience in developing deep connections between artists and fans. His journey has led to billions of streams and Top 40 album releases, and his popular newsletter is helping thousands navigate music's future. In this enlightening episode, we dissect the creator economy and its implications for music creators. We explore innovative strategies for artists to market themselves and retain control of their fan data, moving beyond dependence on platforms for reach. Our discussion also explores the potential of AI as a new revenue stream, poised to expand the financial pie for music creators. Additionally, we offer a critical analysis of current trends on major platforms and provide actionable insights on preparing for the shifts occurring in streaming and social media landscapes. This episode is not just a conversation; it's a masterclass in understanding and leveraging the changes in today's music industry. Whether you are an artist, a music industry professional, or someone passionate about the intersection of music and technology, this conversation will equip you with the knowledge and tools to thrive in the ever-changing music industry of 2024 and beyond. Tune in to join us in uncovering new ways to think, new ways to act, and new paths to sustainable success in the world of music. 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals. 📧 Join 7000+ subscribers reading Rob's newsletter 'Where Music's Going' for insights and tools to navigate music's future https://www.wheremusicsgoing.com/…
Join us in this enlightening episode as we sit down with the legendary David Macias, co-founder and visionary behind 30 Tigers, a Nashville-based titan in music marketing and distribution. Established in 2001 by Grammy Award-winning producer David Macias and Deb Markland, 30 Tigers has become a beacon for Americana, Indie Rock, and Folk music, representing iconic acts like Jason Isbell and The 400 Unit, Alanis Morisette, Smashing Pumpkins, Corinne Bailey Rae, and the late John Prine. In our deep dive, David shares his journey from humble beginnings, working at a record store at 15 to quench his love for music, to steering one of the most innovative entities in the music industry. David candidly discusses the importance of humility, the pitfalls of ego in the industry, and the systemic issues within traditional labels. Reflecting on his company's growth, David reveals his thought process behind transforming 30 Tigers from a consultancy to a diversified aggregation model, emphasizing a heart of service and the artist's central value. Whether you're an aspiring artist, an industry professional, or a music enthusiast, this episode offers a wealth of knowledge, insider insights, and honest reflections on the music world. This in-depth conversation peels back the layers of a unique business model that's disrupting the music world by enabling artists to maintain ownership of their work while delivering results on par with traditional labels. 🔑 Key Takeaways: Artist-Centric Approach: Delve into the ethos of 30 Tigers, a company that's redefining success by putting artists first, challenging the profit-driven motives of the corporate music industry. Evolution of Music Promotion: Explore the shifting paradigms of music distribution, with a focus on the resurgence of indie retail and the transformative impact of social media in artist promotion. From Consultancy to Powerhouse: Trace the origins of 30 Tigers from its humble beginnings as a consultancy to its rise as a distribution powerhouse, emphasizing the critical role of innovation and a vibrant company culture. Upcoming Musical Ventures: Get an exclusive preview of forthcoming projects, including releases from Red Clay Strays and Maggie Anton, along with a legendary songwriter's fusion of gospel and Islamic verses. 🌟 This episode is a treasure trove of insights for anyone passionate about music, innovation, and the relentless pursuit of artistic freedom. Join us as we uncover the strategies that are shaping the future of independent music distribution, one artist at a time. Don't miss out on this enlightening conversation that sheds light on the often-unspoken aspects of the music industry. Hit play, immerse yourself in the world of music business insights, and join the discussion in the comments below! 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals.…
Welcome to the first-ever episode of the HOMIE Podcast - your compass in navigating the ever-evolving music industry. We're here to nurture your mind with innovative ideas, entrepreneurial wisdom, practical frameworks, and contrarian perspectives that truly empower creators. Now, let's dive into a prevailing myth: Why do most people believe artists fail? Their Music Isn't Good Enough : The notion that success is purely meritocratic is false. Exceptional artists sometimes struggle while lesser talents thrive. Great music alone isn't sufficient. They Don't Have Enough Money : Money helps but isn't the sole catalyst for success. Creativity flourishes with limited resources. A strong vision and compelling narrative attract investors. They Can't Reach the Right Gatekeeper : In a world of direct artist-fan connections, gatekeepers matter less. Algorithms boost discovery, making viral growth achievable for anyone. They Lack Exposure : Buzz alone doesn't convert listeners into fans. Substance and emotional connections are key. Temporary visibility without depth is pointless. They Aren't Good Content Creators : Marketing is vital, but content creation isn't just posting online. Some legends rarely post yet have massive followings. So, what's the real reason artists fail? Lack of Long-Term Strategic Thinking : Many treat music careers as get-rich-quick schemes, not lifelong journeys mastering a craft. Sustainable success requires the long game, not instant gratification. Overnight success is a myth. Imagine an archer with one arrow, believing a single shot determines their fate. That's how most artists tragically approach their careers, expecting one event to lead to enduring success. Yet real achievement requires thousands of incremental efforts over time. Enduring artists think like chess masters, planning moves ahead for future victories. Music careers are built meticulously, weathering challenges while focusing on the bigger picture. Success rewards patience and persistence. Avoid the binary myth of instant stardom or failure. Success in today's music industry is not binary. It's not fame or obscurity, riches or bankruptcy, perfection or worthlessness. Binary thinking obscures the incremental progress and small wins that drive musicians forward. Instead of obsessing over one rigid plan, embrace the fluidity of your journey. Define Your Vision : Envision your future in 10 or 20 years. Identify your core values and themes. Find an accountability partner or mastermind group for honest feedback. Stay Patient and Persistent : Major breakthroughs often require years of honing skills. Persistence pays off. Iterate Your Sound : Don't rush to follow trends. Create music that resonates deeply. Measure Intrinsic Rewards : Don't gauge success solely by numbers. Focus on moving people with your work, not arbitrary statistical goals. So, how can you avoid the pitfalls that derail most artists? 1. Build a Remarkable Catalog Over Decades : Focus on crafting timeless songs over chasing fame. 2. Develop Efficient Systems : Make your business and creative processes more efficient to increase output without compromising quality. 3. Cultivate Relationships : Align yourself with people who enrich your life and care about your long-term success. Reject the myth of overnight success. Careers are built brick by brick over decades. Embrace the long game, and you'll ascend to the summit with confidence, patience, and persistence. Savvy artists control their destinies, stay committed, and think like chess masters orchestrating all the pieces. In this ever-evolving music landscape, playing the long game wisely makes you unstoppable. 🔔 Subscribe on YT and at https://www.homie.show/ for new episodes with top music industry thought leaders. 📩 Join the weekly newsletter at https://www.homie.news/ for strategies that will help you become unstoppable. 🏡 Become a HOME Member at https://homeformusic.org/ to connect with a likeminded community of creators and industry professionals.…
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