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Innhold levert av Kathy Kelleher. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathy Kelleher eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How to Reduce Your Customer Churn Rate and Improve Customer Retention with Tara Pawlak, Head of Marketing at GetAccept

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Innhold levert av Kathy Kelleher. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathy Kelleher eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On average, in large enterprise sales, when a rep leaves a company, the accounts stall for 93+ days before a new one re-engages with that client. In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tara Pawlak, Head of Marketing at GetAccept, joins Mariana Cogan to share actionable insights and practices to lower that number and help revenue teams increase their win rates.
Tara Pawlak is a dynamic marketing expert with over fifteen years of experience building GTM plans with a great passion for marketing operations and automation, marketing strategy, demand generation, marketing technology, and B2B lead generation. Besides her role at GetAccept, Tara is also the Vice President of Demand Generation at Revenue Grid, an Executive Member at Pavilion, and a member of the CMO Alliance.

They cover:
👉 [02:40 - 05:03] Aligning the GTM teams
👉 [05:03 - 06:27] Where should customer marketing be placed?
👉 [08:17 - 10:06] How do you ensure that a timely topic actually gets discussed in a timely manner?
👉 [10:28 - 12:21] How do you keep in alignment with your sales team?
👉 [12:21 - 13:53] Adopting a customer-centric mindset

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Spotify: http://bit.ly/3jKzJZq

And connect with Tara here:
👉 GetAccept Website: https://www.getaccept.com/

Instructions on how to follow, rate and review are here.

Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 episoder

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 11, 2024 07:12 (5M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 355222654 series 3399729
Innhold levert av Kathy Kelleher. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathy Kelleher eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On average, in large enterprise sales, when a rep leaves a company, the accounts stall for 93+ days before a new one re-engages with that client. In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tara Pawlak, Head of Marketing at GetAccept, joins Mariana Cogan to share actionable insights and practices to lower that number and help revenue teams increase their win rates.
Tara Pawlak is a dynamic marketing expert with over fifteen years of experience building GTM plans with a great passion for marketing operations and automation, marketing strategy, demand generation, marketing technology, and B2B lead generation. Besides her role at GetAccept, Tara is also the Vice President of Demand Generation at Revenue Grid, an Executive Member at Pavilion, and a member of the CMO Alliance.

They cover:
👉 [02:40 - 05:03] Aligning the GTM teams
👉 [05:03 - 06:27] Where should customer marketing be placed?
👉 [08:17 - 10:06] How do you ensure that a timely topic actually gets discussed in a timely manner?
👉 [10:28 - 12:21] How do you keep in alignment with your sales team?
👉 [12:21 - 13:53] Adopting a customer-centric mindset

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Spotify: http://bit.ly/3jKzJZq

And connect with Tara here:
👉 GetAccept Website: https://www.getaccept.com/

Instructions on how to follow, rate and review are here.

Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 episoder

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