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Innhold levert av Kathy Kelleher. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathy Kelleher eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Rise of SaaS MarTech with Briana Belisle, Executive Vice President of Marketing at Field Nation

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Innhold levert av Kathy Kelleher. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathy Kelleher eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing at Field Nation, joins Mariana Cogan to share how marketers can take full advantage of a wealthy marketing tech stack.
Briana is a professional marketer and a specialist in content design, market research, and campaign execution. Before Field Nation, Briana spent more than a decade at SPS Commerce, where she held different positions, including Director of Marketing Services, Senior Marketing Services Manager, and Marketing Services Manager.
They cover:
👉 [09:11 - 12:36] MarTech and customer experience
👉 [12:36 - 15:28] Managing the SaaS MarTech
👉 [15:28 - 18:51] Integrating the tech stack

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Spotify: http://bit.ly/3jKzJZq

And connect with Briana here:
👉 Field Nation Website: https://fieldnation.com/

Instructions on how to follow, rate and review are here.

Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 episoder

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iconDel
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 11, 2024 07:12 (5M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 355323356 series 3399729
Innhold levert av Kathy Kelleher. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathy Kelleher eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing at Field Nation, joins Mariana Cogan to share how marketers can take full advantage of a wealthy marketing tech stack.
Briana is a professional marketer and a specialist in content design, market research, and campaign execution. Before Field Nation, Briana spent more than a decade at SPS Commerce, where she held different positions, including Director of Marketing Services, Senior Marketing Services Manager, and Marketing Services Manager.
They cover:
👉 [09:11 - 12:36] MarTech and customer experience
👉 [12:36 - 15:28] Managing the SaaS MarTech
👉 [15:28 - 18:51] Integrating the tech stack

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Spotify: http://bit.ly/3jKzJZq

And connect with Briana here:
👉 Field Nation Website: https://fieldnation.com/

Instructions on how to follow, rate and review are here.

Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 episoder

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