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How to Build an Equine Business With Purpose with Traci Brooks
Manage episode 460294329 series 3577525
How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow?
You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way.
Traci and Carleton Brooks are the husband and wife team behind Balmoral Farm, a premier hunter jumper program. Together, they’ve trained and produced numerous National Champions and Grand Champions in Professional, Junior, Pony and Amateur hunter & jumper divisions at some of the industry’s most prestigious shows such as Devon, The National Horse Show, The Washington International Horse Show, The Pennsylvania National Horse Show, Capital Challenge, USEF Pony Finals and FEI North American Youth Championships.
(Fun Fact: Just as this episode was going to publish, Carleton was recognized as the 2024 Horseperson of the Year by the California Professional Horsemen’s Association. That’s just a peek at the recognition he’s received from the industry.)
While these are external accolades, what you’ll see if you look online is a client team that loves and appreciates the Brooks and their dedication to putting the horse first. It’s not just something they say, it’s something they live, and you’ll hear that come through as Traci shares.
In this candid conversation, you’ll learn how to build a staff team you can trust, keys to building an equine business with purpose, and the advice Traci would give to fellow equestrian entrepreneurs.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/162
🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success
🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins
167 episoder
Manage episode 460294329 series 3577525
How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow?
You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way.
Traci and Carleton Brooks are the husband and wife team behind Balmoral Farm, a premier hunter jumper program. Together, they’ve trained and produced numerous National Champions and Grand Champions in Professional, Junior, Pony and Amateur hunter & jumper divisions at some of the industry’s most prestigious shows such as Devon, The National Horse Show, The Washington International Horse Show, The Pennsylvania National Horse Show, Capital Challenge, USEF Pony Finals and FEI North American Youth Championships.
(Fun Fact: Just as this episode was going to publish, Carleton was recognized as the 2024 Horseperson of the Year by the California Professional Horsemen’s Association. That’s just a peek at the recognition he’s received from the industry.)
While these are external accolades, what you’ll see if you look online is a client team that loves and appreciates the Brooks and their dedication to putting the horse first. It’s not just something they say, it’s something they live, and you’ll hear that come through as Traci shares.
In this candid conversation, you’ll learn how to build a staff team you can trust, keys to building an equine business with purpose, and the advice Traci would give to fellow equestrian entrepreneurs.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/162
🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success
🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins
167 episoder
Alle episoder
×1 Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins 23:16
1 How to Build an Equine Business With Purpose with Traci Brooks 58:06
1 Ariat Case Study: 4 Eye-opening Keys To Long-term Success 29:03
1 Supercharge Your Year-End Review with These 3 Key Components 32:01
1 How to Build Demand for Your Horse Business with Megan Harris 58:15
1 Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts) 30:47
1 How to Savor the Holidays & Still Show Up on Social Media 10:50
1 How to Build Your Email List with Qualified Leads 26:42
1 How Much Should You Niche Down in Your Equestrian Marketing? 31:16
1 Why Collaboration Over Competition Always Wins With Jamie Samples 42:40
1 4 Things You Need to Attract the Right People to Your Equine Business 25:57
1 Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson 44:40
1 BONUS Q&A: Everything You Need to Know About 1:1 Coaching 19:31
1 Why Your Horse Business Isn't Where You Want It to Be 28:37
1 6 Steps to Successfully Rebrand Your Equine Business with Chris Stein 1:01:31
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