220: Building A Biz Model Mix Of Online And In-Person With Katie Nathan, PT, DPT, NCS

I Love Neuro

On today’s show, Dr. Katie Nathan, PT, DPT, NCS joined Erin and Claire to share her journey building a successful physical therapy business to maximize impact and reach as many people as possible with focused Parkinson's disease.

Katie received her doctorate from USC in 2016 and is passionate about using exercise and movement to empower those with neurological disorders. This led her to start her own business, Moved by Movement, which offers one-on-one sessions, group classes, and a new online membership program.

Discover why Katie decided to start her own business and how she went from in person to now starting an online membership. She shares the details of her transition to working for herself full time, how she manages to keep her energy high, what it’s like owning a business solo especially if she wants to travel and what she’s learned with starting and online membership.

Katie relocated to Reno, Nevada and had to start from scratch. She shared some of the networking strategies that helped grow her new practice, like volunteering time, speaking at support groups, and consistently being helpful to build trust in the community.

Katie has since transitioned her business from one-on-one sessions to a group model through outdoor bootcamp classes. She also launched an online membership called Movement Matters Membership to serve clients worldwide through weekly live classes, an on-demand video library, and educational meetings.

The hosts and Katie discussed tips for work-life balance as business owners, marketing strategies, investing in professional video equipment, and more. Katie's passion for empowering those with neurological conditions through exercise was inspiring. Her story shows how physical therapists can thrive outside the traditional healthcare system.

Follow Katie on Instagram: @drkatiept

Website: www.movedbymovementpt.com