How to find, hire and upskill marketers for your b2b company's growth team

In the Pit with Cody Schneider | Marketing | Growth | Startups

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2y ago 43:23

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On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency.

Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.

The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.

This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.

Follow me on:

Twitter - https://twitter.com/codyschneiderxx

LinkedIn - https://linkedin.com/in/codyxschneider

Website - https://codyschneider.com

Key points and time stamps:

5:16 Scale yourself out of marketing.
11:53 Focus on one or two channels.
17:27 Marketing owns the customer.
17:41 Set goals, define strategy.
26:01 Set clear objectives and rewards.
33:41 Understand customer buying process.
34:30 Focus on personal drivers.
41:01 Understand customer nuances.

32 episoder

#Entrepreneur #Business #Marketing #cody+acclaim@schneidermedia.co #Demand Generation #Growth Marketing #Cody Schneider #B2B Marketing