Artwork

Innhold levert av Jonny Ross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jonny Ross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

#74 Why You Can't Scale Profitably Using Performance Marketing Alone - Faisal Siddiqui

33:49
 
Del
 

Manage episode 371161261 series 2805921
Innhold levert av Jonny Ross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jonny Ross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

We talk Brand positioning, Marketing strategy and Advertising effectiveness.

How important is brand compared to performance marketing?

We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go!

How can challenger brands position themselves for profitable growth?

How can you build a big brand on a small budget?

How can you get the impact of a TV campaign for a fraction of the cost?

What’s the biggest mistake small companies make with their marketing?

A board level strategist for Fortune 10s, startups and nonprofits, Faisal Siddiqui is on a mission to make brand marketing more accountable and effective for all.

A specialist in developing positioning strategies that perform he has over a decade of experience leading large-scale engagements in over 15 countries around the world.

Faisal’s clients include Royal Dutch Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, Orange France-Telecom and Mubadala, the sovereign wealth fund of the UAE.

Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.

Website: https://creativebusinesscompany.com/

Twitter: @faisaldontbunt

LinkedIn: https://www.linkedin.com/in/faisal siddiqui/

  continue reading

114 episoder

Artwork
iconDel
 
Manage episode 371161261 series 2805921
Innhold levert av Jonny Ross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jonny Ross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

We talk Brand positioning, Marketing strategy and Advertising effectiveness.

How important is brand compared to performance marketing?

We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go!

How can challenger brands position themselves for profitable growth?

How can you build a big brand on a small budget?

How can you get the impact of a TV campaign for a fraction of the cost?

What’s the biggest mistake small companies make with their marketing?

A board level strategist for Fortune 10s, startups and nonprofits, Faisal Siddiqui is on a mission to make brand marketing more accountable and effective for all.

A specialist in developing positioning strategies that perform he has over a decade of experience leading large-scale engagements in over 15 countries around the world.

Faisal’s clients include Royal Dutch Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, Orange France-Telecom and Mubadala, the sovereign wealth fund of the UAE.

Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.

Website: https://creativebusinesscompany.com/

Twitter: @faisaldontbunt

LinkedIn: https://www.linkedin.com/in/faisal siddiqui/

  continue reading

114 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2025 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett
Lytt til dette showet mens du utforsker
Spill