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Innhold levert av Jonny Ross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jonny Ross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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#75 - Why You Should Fail Fast and Early? 🌞 Sunscreen packaged as condoms 🍆 - Brooke Janousek

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Manage episode 371582958 series 2805921
Innhold levert av Jonny Ross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jonny Ross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

🌞 Sunscreen packaged as condoms 🍆, coupled with the words “protect your skin”.

It would have been a PR disaster! Find out the story!

We will try to cover as much of this as possible:

💥 How to get clear on your message

💥 Why brand and performance marketing needs to be on the same “team”

💥 Knowing when to try something new and when to stick to the basics

💥 Why focusing on the “outcome” is starting to eclipse the traditional marketing “persona”

💥 Investing: what it is worth putting £ into for marketing and where you can cut costs

💥 Failing fast and using this information to pivot

And more!

Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow.

Relevant links:

The Grow CMO: https://www.thegrowcmo.co/

Brooke on the Grow: https://brookeonthegrow.com/

LinkedIn: https://www.linkedin.com/in/brookejan...

  continue reading

114 episoder

Artwork
iconDel
 
Manage episode 371582958 series 2805921
Innhold levert av Jonny Ross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jonny Ross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

🌞 Sunscreen packaged as condoms 🍆, coupled with the words “protect your skin”.

It would have been a PR disaster! Find out the story!

We will try to cover as much of this as possible:

💥 How to get clear on your message

💥 Why brand and performance marketing needs to be on the same “team”

💥 Knowing when to try something new and when to stick to the basics

💥 Why focusing on the “outcome” is starting to eclipse the traditional marketing “persona”

💥 Investing: what it is worth putting £ into for marketing and where you can cut costs

💥 Failing fast and using this information to pivot

And more!

Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow.

Relevant links:

The Grow CMO: https://www.thegrowcmo.co/

Brooke on the Grow: https://brookeonthegrow.com/

LinkedIn: https://www.linkedin.com/in/brookejan...

  continue reading

114 episoder

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