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Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
Manage episode 440492867 series 3270990
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.
In this episode, we discuss:
- The Google data leak and what it validated
- Google’s third-party cookie backtrack
- AI and its impact on SEO
- And Google’s monopoly on the web in general
Dive in:
[09:00] SEO hasn't changed much, just more info.
[10:37] GDPR regulations in Europe caused legal challenges.
[16:14] Website ads frustration and conflicting views on helpful content.
[18:36] The 4 types of search intent.
[20:32] Update on Google’s monopoly and the Department of Justice.
[25:49] Insider Tips from Alex!
Find the notes here: https://keepopt.com/222
Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast
- MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
- Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON
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Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
225 episoder
Manage episode 440492867 series 3270990
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.
In this episode, we discuss:
- The Google data leak and what it validated
- Google’s third-party cookie backtrack
- AI and its impact on SEO
- And Google’s monopoly on the web in general
Dive in:
[09:00] SEO hasn't changed much, just more info.
[10:37] GDPR regulations in Europe caused legal challenges.
[16:14] Website ads frustration and conflicting views on helpful content.
[18:36] The 4 types of search intent.
[20:32] Update on Google’s monopoly and the Department of Justice.
[25:49] Insider Tips from Alex!
Find the notes here: https://keepopt.com/222
Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast
- MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
- Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON
---
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
225 episoder
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