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Scaling True Classic to $150M+ In Revenue
Manage episode 357128268 series 2081104
Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.
In this episode you’ll learn:
- The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
- How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
- Lessons from launching 5 retail stores in 2 months
And so much more - this episode is a must listen.
Ryan Bartlett is the co-founder & CEO of True Classic.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
324 episoder
Manage episode 357128268 series 2081104
Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.
In this episode you’ll learn:
- The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
- How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
- Lessons from launching 5 retail stores in 2 months
And so much more - this episode is a must listen.
Ryan Bartlett is the co-founder & CEO of True Classic.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
324 episoder
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