Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray

LEADING BRANDS® — Wavebreak Podcast

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1+ y ago 48:01

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In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.

In this episode we cover:

Marketing for 2023: paid social, influencer, ambassador, offline, and more
Expanding into retail: from large retailers to company-owned flagship stores in locations like Mall of America
Global expansion: how the brand scaled across Europe and now the United States

Henry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.

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