EP61: Laura Belgray on 3 Tips for Writing "Words That Sell"

Legally Enlightened with Lisa Fraley

I welcomed copywriter Laura Belgray to the podcast to share 3 practical tips for how to write e-newsletters, sales pages and opt-ins in a way that makes people actually want to take action after reading your work. Laura’s known for teaching you how to write “non-sucky”, swipe-worthy copy using strategies like “the Stephen Spielberg test”. In this episode, Laura explains how to add more visual details to your writing to bring in flair, style and, your unique personality so you can generate sales through the intentional use of words. I have such respect for Laura’s talent. She helped me with my own website copy, and I had the pleasure of eating fuscilli pasta and mint gelato with her at her 3-day writing workshop in an ancient castle overlooking the Italian sea.

Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her her work with hundreds of clients (including online biggies like Marie Forleo, Mastin Kipp, Amy Porterfield and Kate Northrup) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your “buy now” button. Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you just might see her words on air.

In this episode, Lisa and Laura discuss:

• Tip 1: Write with “The Steven Spielberg” Test in mind. Could a movie director can bring your words to life?
• Tip 2: Journal everything you see and hear based on the details, no matter where you are.
• Tip 3: Write about real people with kindness or change key details.
• When can you take artistic liberty vs. when are you making a false claim?
• The important difference between “copywriting” and “copyrighting”
• Why Laura defines copywriting as all of the words you use for your business
• The legal side of copyrighting and why Lisa believes it creates an energetic boundary
• When you should share an idea vs. when you should keep it to yourself before acting on it to protect yourself.

Free Gift:Download Laura Belgray’s free gift – “5 Tips for Non-Sucky Copy” - to learn more about how to write copy that converts to sales at http://talkingshrimp.com/secrets.

Resources:Easy Legal Steps - download the first book chapter free!

Mentions:

Steven Spielberg

Laura Belgray’s Writing Workshop in Italy

Go Bare Now legal self-study course

The Copy Cure

Do you have questions about copywriting? Feel free to reach out to us at [e-mail]. We’re always happy to help you however we can and help point you in the right direction, whether we can help you specifically or whether we refer you to another attorney.