Gå frakoblet med Player FM -appen!
Stop listening to the customer with Adam Ferrier
Manage episode 444981162 series 2080152
Show notes
* Adam’s agency Thinkerbell
* Adam’s book: Stop listening to the customer
Summary
* Adam Ferrier challenges the idea of being "customer-obsessed," arguing that brands lose their identity by focusing too much on consumer needs.
* He believes brands should prioritize their own values and what they stand for instead of solely catering to customer demands.
* Companies like Apple and IKEA are examples of successful brands that don’t always prioritize customer convenience but stick to their vision.
* Ferrier suggests that modern marketing often dilutes creativity, and strong brand leadership is essential to keep a brand distinct.
* He advocates for a company-wide approach to branding, where everyone, not just the marketing department, is responsible for the brand's success.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
166 episoder
Manage episode 444981162 series 2080152
Show notes
* Adam’s agency Thinkerbell
* Adam’s book: Stop listening to the customer
Summary
* Adam Ferrier challenges the idea of being "customer-obsessed," arguing that brands lose their identity by focusing too much on consumer needs.
* He believes brands should prioritize their own values and what they stand for instead of solely catering to customer demands.
* Companies like Apple and IKEA are examples of successful brands that don’t always prioritize customer convenience but stick to their vision.
* Ferrier suggests that modern marketing often dilutes creativity, and strong brand leadership is essential to keep a brand distinct.
* He advocates for a company-wide approach to branding, where everyone, not just the marketing department, is responsible for the brand's success.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
166 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.