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Innhold levert av Paula Thomas. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paula Thomas eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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#528: Royal Automobile Club Victoria Shares Strategies to Drive Member Engagement and Retention

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Manage episode 414439450 series 2949245
Innhold levert av Paula Thomas. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paula Thomas eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.

We’re back today in Australia with a brand and business that was founded way back in 1903.

The Royal Automobile Club Victoria offers a variety of products and services for its 2 million members, led by roadside assistance as well as other services such emergency home assistance, travel discounts and benefits, insurance and finance.

To learn how they drive member engagement and retention for this iconic brand, we are joined today by Hayden Hearse, their Marketing Manager responsible for Member Benefits and Loyalty for the Royal Automobile Club Victoria. Hayden, who is also a 2024 ALA Loyalty Awards judge, contributed his expertise to this year's panel.

Please enjoy our conversation.

Show notes:

1) Hayden Hearse

2) Royal Automobile Club Victoria

3) RAIZ invest

4) Watch the full video interview at www.loyalty.tv

  continue reading

530 episoder

Artwork
iconDel
 
Manage episode 414439450 series 2949245
Innhold levert av Paula Thomas. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paula Thomas eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.

We’re back today in Australia with a brand and business that was founded way back in 1903.

The Royal Automobile Club Victoria offers a variety of products and services for its 2 million members, led by roadside assistance as well as other services such emergency home assistance, travel discounts and benefits, insurance and finance.

To learn how they drive member engagement and retention for this iconic brand, we are joined today by Hayden Hearse, their Marketing Manager responsible for Member Benefits and Loyalty for the Royal Automobile Club Victoria. Hayden, who is also a 2024 ALA Loyalty Awards judge, contributed his expertise to this year's panel.

Please enjoy our conversation.

Show notes:

1) Hayden Hearse

2) Royal Automobile Club Victoria

3) RAIZ invest

4) Watch the full video interview at www.loyalty.tv

  continue reading

530 episoder

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