#59: Simply Nothing Like Nespresso Liquid Barcodes Loyalty podcast

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Business Marketing Paula Thomas

Innhold levert av Liquid Barcodes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Liquid Barcodes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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#59: Simply Nothing Like Nespresso

4y ago 8:35

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MP3•Episoder hjem

Innhold levert av Liquid Barcodes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Liquid Barcodes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed.

It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands.

This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand.

Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry.

Show Notes:

1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme

… continue reading

63 episoder

#Business #Marketing #Paula Thomas

Artwork

#59: Simply Nothing Like Nespresso

Liquid Barcodes Loyalty Podcast

published 4y ago

Del

MP3•Episoder hjem

Innhold levert av Liquid Barcodes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Liquid Barcodes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed.

It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands.

This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand.

Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry.

Show Notes:

1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme

… continue reading

63 episoder

#Business #Marketing #Paula Thomas

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