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Understanding Marketing Through Time, Expertise, and Interest

40:21
 
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Manage episode 247028942 series 2510030
Innhold levert av WebmasterRadio.FM. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av WebmasterRadio.FM eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Having a true understanding of your target customer is the first step in building an effective marketing plan.
How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work?
Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy.
In this episode, Josh Thomas, Director of Marketing at Outbound Engine, shares how these three pillars inform their marketing strategy while also serving as the marketing solution for the customers.
Listen in as Josh breaks down the dichotomy of marketing Outbound Engine’s marketing software solution.
  continue reading

167 episoder

Artwork
iconDel
 
Manage episode 247028942 series 2510030
Innhold levert av WebmasterRadio.FM. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av WebmasterRadio.FM eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Having a true understanding of your target customer is the first step in building an effective marketing plan.
How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work?
Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy.
In this episode, Josh Thomas, Director of Marketing at Outbound Engine, shares how these three pillars inform their marketing strategy while also serving as the marketing solution for the customers.
Listen in as Josh breaks down the dichotomy of marketing Outbound Engine’s marketing software solution.
  continue reading

167 episoder

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