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Episode 13: Sholto Douglas-Home – Hays (part one)

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Innhold levert av Ben Ice. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ben Ice eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Find and engage – the art and science of recruitment marketing. Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays. Ben and Sholto discuss: Sholto's role in the C-Suite at Hays, Sholto's approach to marketing, managing a global brand, bringing gravitas to the Hays tone of voice, representing marketing on the executive board, distilling Hays' purpose, how Hays uses data to get ahead of the competition, the Hays 'approachability index' explained, communicating marketing to non-marketers, Sholto's career background in agencies, six questions in 60 seconds.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

See omnystudio.com/listener for privacy information.

  continue reading

24 episoder

Artwork
iconDel
 
Manage episode 344109877 series 3161040
Innhold levert av Ben Ice. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ben Ice eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Find and engage – the art and science of recruitment marketing. Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays. Ben and Sholto discuss: Sholto's role in the C-Suite at Hays, Sholto's approach to marketing, managing a global brand, bringing gravitas to the Hays tone of voice, representing marketing on the executive board, distilling Hays' purpose, how Hays uses data to get ahead of the competition, the Hays 'approachability index' explained, communicating marketing to non-marketers, Sholto's career background in agencies, six questions in 60 seconds.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

See omnystudio.com/listener for privacy information.

  continue reading

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