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Episode 14: Sholto Douglas-Home – Hays (part two)
Manage episode 344109878 series 3161040
Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things to non-marketers; Why nothing in business is ever as bad – or as good – as it first seems; The changing role of the CMO; Why some brands are moving away from the CMO role altogether; The golden era of marketing; Content marketing; Sholto's hiring methodology; The Role of that automation and technology play; A look into the future: Marketing in five years time; Hays in five years time; Sholto in five years time.
MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.
See omnystudio.com/listener for privacy information.
24 episoder
Manage episode 344109878 series 3161040
Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things to non-marketers; Why nothing in business is ever as bad – or as good – as it first seems; The changing role of the CMO; Why some brands are moving away from the CMO role altogether; The golden era of marketing; Content marketing; Sholto's hiring methodology; The Role of that automation and technology play; A look into the future: Marketing in five years time; Hays in five years time; Sholto in five years time.
MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.
See omnystudio.com/listener for privacy information.
24 episoder
Alle episoder
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1 Episode 23: Akshay Sardana – Optus (part two) 16:06
1 Episode 22: Akshay Sardana – Optus (part one) 30:35
1 Episode 21: Ric Navarro – Nucleus Network (part two) 16:41
1 Episode 20: Ric Navarro – Nucleus Network (part one) 30:26
1 Episode 19: Fabian Marrone – Monash University (part two) 37:05
1 Episode 18: Fabian Marrone – Monash University (part one) 30:49
1 MarCast presents: Break-fest Live 1: Assembly Four 21:38
1 Episode 16: Trent Innes – Xero (part two) 27:37
1 Episode 15: Trent Innes – Xero (part one) 48:07
1 Episode 14: Sholto Douglas-Home – Hays (part two) 20:23
1 Episode 13: Sholto Douglas-Home – Hays (part one) 28:41
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