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Episode 15: Trent Innes – Xero (part one)
Manage episode 344109879 series 3161040
An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how a high-growth company uses marketing; reflections on six years of growth; marketing budgets; social media and business growth; weaving Xero's story and customer engagement; localising for global markets; managing a high-growth company; things that scale over time (purpose, values and behaviour); the 'beautiful business' brand; making accounting fun for small businesses; empowering your people; the 'moving a market' mentality; six questions in 60 seconds.
MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.
See omnystudio.com/listener for privacy information.
24 episoder
Manage episode 344109879 series 3161040
An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how a high-growth company uses marketing; reflections on six years of growth; marketing budgets; social media and business growth; weaving Xero's story and customer engagement; localising for global markets; managing a high-growth company; things that scale over time (purpose, values and behaviour); the 'beautiful business' brand; making accounting fun for small businesses; empowering your people; the 'moving a market' mentality; six questions in 60 seconds.
MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.
See omnystudio.com/listener for privacy information.
24 episoder
Alle episoder
×1 Episode 24: Michael Ziviani, Founder & CEO at Precise Value 22:41
1 Episode 23: Akshay Sardana – Optus (part two) 16:06
1 Episode 22: Akshay Sardana – Optus (part one) 30:35
1 Episode 21: Ric Navarro – Nucleus Network (part two) 16:41
1 Episode 20: Ric Navarro – Nucleus Network (part one) 30:26
1 Episode 19: Fabian Marrone – Monash University (part two) 37:05
1 Episode 18: Fabian Marrone – Monash University (part one) 30:49
1 MarCast presents: Break-fest Live 1: Assembly Four 21:38
1 Episode 16: Trent Innes – Xero (part two) 27:37
1 Episode 15: Trent Innes – Xero (part one) 48:07
1 Episode 14: Sholto Douglas-Home – Hays (part two) 20:23
1 Episode 13: Sholto Douglas-Home – Hays (part one) 28:41
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