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Episode 22: Akshay Sardana – Optus (part one)
Manage episode 344109886 series 3161040
Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds.
This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.
See omnystudio.com/listener for privacy information.
24 episoder
Manage episode 344109886 series 3161040
Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds.
This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.
See omnystudio.com/listener for privacy information.
24 episoder
Alle episoder
×1 Episode 24: Michael Ziviani, Founder & CEO at Precise Value 22:41
1 Episode 23: Akshay Sardana – Optus (part two) 16:06
1 Episode 22: Akshay Sardana – Optus (part one) 30:35
1 Episode 21: Ric Navarro – Nucleus Network (part two) 16:41
1 Episode 20: Ric Navarro – Nucleus Network (part one) 30:26
1 Episode 19: Fabian Marrone – Monash University (part two) 37:05
1 Episode 18: Fabian Marrone – Monash University (part one) 30:49
1 MarCast presents: Break-fest Live 1: Assembly Four 21:38
1 Episode 16: Trent Innes – Xero (part two) 27:37
1 Episode 15: Trent Innes – Xero (part one) 48:07
1 Episode 14: Sholto Douglas-Home – Hays (part two) 20:23
1 Episode 13: Sholto Douglas-Home – Hays (part one) 28:41
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