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Episode 21: Ric Navarro – Nucleus Network (part two)
Manage episode 344109885 series 3161040
A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose.
This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.
See omnystudio.com/listener for privacy information.
24 episoder
Manage episode 344109885 series 3161040
A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose.
This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.
See omnystudio.com/listener for privacy information.
24 episoder
Alle episoder
×1 Episode 24: Michael Ziviani, Founder & CEO at Precise Value 22:41
1 Episode 23: Akshay Sardana – Optus (part two) 16:06
1 Episode 22: Akshay Sardana – Optus (part one) 30:35
1 Episode 21: Ric Navarro – Nucleus Network (part two) 16:41
1 Episode 20: Ric Navarro – Nucleus Network (part one) 30:26
1 Episode 19: Fabian Marrone – Monash University (part two) 37:05
1 Episode 18: Fabian Marrone – Monash University (part one) 30:49
1 MarCast presents: Break-fest Live 1: Assembly Four 21:38
1 Episode 16: Trent Innes – Xero (part two) 27:37
1 Episode 15: Trent Innes – Xero (part one) 48:07
1 Episode 14: Sholto Douglas-Home – Hays (part two) 20:23
1 Episode 13: Sholto Douglas-Home – Hays (part one) 28:41
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