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Beyond CPC: What Really Drives Marketing Success
Manage episode 454952657 series 3093915
In this episode, we debunk the myth of Cost Per Click (CPC) as a critical marketing metric. Learn why ROI, Lifetime Value (LTV), and advanced metrics like Profit on Ad Spend are the future of advertising. Tune in as we explore how AI bidding strategies are reshaping the way businesses approach campaigns. If you’re ready to optimize your marketing dollars, this episode is for you!
245 episoder
Manage episode 454952657 series 3093915
In this episode, we debunk the myth of Cost Per Click (CPC) as a critical marketing metric. Learn why ROI, Lifetime Value (LTV), and advanced metrics like Profit on Ad Spend are the future of advertising. Tune in as we explore how AI bidding strategies are reshaping the way businesses approach campaigns. If you’re ready to optimize your marketing dollars, this episode is for you!
245 episoder
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